Holidaymakers can book their next trip at a travel agent shop that features a spa, a virtual reality roller coaster and even business class airlines seats to try before they fly.
Virgin Holidays has opened a brand new store in Milton Keynes’ shopping mall – called Centre:MK – and it is designed in the style of a luxurious airport lounge.
The firm says the unusual features will offer customers the chance to sample the sights, sounds and tastes of their dream holiday before they book.
Virgin Holidays’ new travel agent shop in Milton Keynes, which is designed to resemble a luxurious airport lounge
The store has premium economy and upper class seats so customers can try before they fly
Manager Mark Martin shows customers business class seating at the travel shop
The firm says the unusual features inside the store will offer customers the chance to sample the sights, sounds and tastes of their dream holiday
In the spa, which is already a staple in many Virgin Atlantic clubhouse lounges, customers will be able to enjoy a manicure or hand massage as they peruse their holiday options.
Unique features also include a complimentary bar serving prosecco and a children’s play area.
There is also a selection of Virgin Atlantic’s upper class and premium economy seats so customers can put their comfort to the test.
The store is the biggest Virgin Holidays has launched to date – spanning 1,700 square feet. It was designed by Your Studio and project managed by Resolution Interiors.
The shop has a spa where customers can enjoy a a manicure or hand massage as they peruse their holiday options
Two store employees enjoy the virtual reality roller coaster. The store also includes a complimentary bar serving bubbles and a children’s play area
The store, pictured, is the biggest Virgin Holidays has launched to date – spanning 1,700 square foot
KEY FEATURES OF THE NEW TRAVEL SHOP
- A spa area, allowing customers to enjoy a manicure as they peruse holiday options.
- A complimentary bar serving soft drinks, Prosecco and snacks.
- A childrens’ play area with interactive screens.
- A selection of Virgin Atlantic’s Upper Class and Premium Economy plane seats to enable customers to try before they fly.
- A unique virtual reality rollercoaster experience – taking customers to Las Vegas and back, via space.
- Five kiosks with relaxed seating for families to consult with Virgin Holidays’ expert travel consultants.
Lee Haslett, VP of sales and product at Virgin Holidays, said: ‘We’ve been revolutionising the way our customers book their holidays for several years and our latest v-room in Milton Keynes is the next step on that journey.
‘We know that our customers are looking for something extra than just a standard holiday and our v-rooms are the first step on that journey – whether that’s the in-store bar, children’s play area or roller coaster simulation.
‘I’m excited that we’re able to bring our v-room concept to Milton Keynes and I can’t wait to see what our customers think of our first ever in-house spa.’
While Mark Morton, Milton Keynes store manager, added: ‘Whether it’s a beach holiday in Antigua, a cultural excursion in Havana, a throw of the dice in Las Vegas or the family holiday of a lifetime in Orlando – we’ve got a tonne of brilliant long-holiday deals for Milton Keynes residents.
‘The entire store concept is relaxed and informal; we want people to feel as if they’re chatting to a friend over a glass of Prosecco. If you want to explore holiday options in a welcoming environment you can’t go past this world-first concept.’
In total Virgin Holidays now has 13 high street stores across the UK, as well as a number of recently opened concession stores in retail giant Next.